“Getting a little bit of the right information just ahead of when it’s needed is a lot more valuable than all the information in the world a month or a day later.” That quote – found in the book The Two Second Advantage by Vivek Ranadive and Kevin Maney – highlights a new reality where responsiveness can be a competitive advantage. Smart companies are building a responsive IT infrastructure where data isn’t just hoarded in massive repositories, but analyzed quickly and acted upon. How can you know more, faster and have better situational awareness?

With an increasing amount of critical IT systems running in the cloud, there’s a need to know what’s happening and act on it. This month, CenturyLink Cloud introduced Webhooks, making us among the first public IaaS cloud providers to send real-time notifications to a web service endpoint. For this initial release, customers can set up Webhooks for events within accounts, users, and servers.

When To Use This?

Webhooks are relatively new idea, although already used by diverse web properties like Wordpress and Zoho. Let’s look at three different scenarios where CenturyLink Cloud Webhooks can lead to better decisions.

Scenario #1 – Data Synchronization

Polling is an inefficient way to retrieve data from an external system, but it remains a popular choice. When you poll a system for changes, you’re effectively asking “do you have anything new for me?” Many times, the answer is “no.” With push-based notifications, the only time you are contacted is when something relevant happens. For example, some customers synchronize CenturyLink Cloud data with their internal support or configuration management systems. They do this for auditing purposes, or to give support staff an accurate picture of cloud deployments. The issue? Staying in sync requires an aggressive polling frequency that needless encumbers systems. Webhooks provide a better alternative.

In the scenario visualized below, as soon as a new server is created in the CenturyLink Cloud cloud, an event fires and a message is sent to an endpoint specified by the customer. That listener service then updates the appropriate internal system. Within seconds, systems are completely synchronized!

Webhook Example - Data Sync


Scenario #2 – Anomaly Detection

People love the cloud because of the self-service capabilities and freedom to instantly create and delete servers at will. One downside of this freedom – for service providers anyway – is fraudulent signups. CenturyLink Cloud resellers actively monitor new accounts, but the sheer volume of manual analysis can be daunting. What if resellers could programmatically monitor specific sequences of events and then use that data to flag an account as “suspect” and deserving of special attention? Again, we turn to Webhooks to help react faster.

It’s great that developers can quickly bring gobs of new cloud machines online. But rapid provisioning can occur within the wrong sub-account or under unusual circumstances. In both of these examples, consider using a complex event processing solution that monitors streams of Webhook events and detects aggregate patterns that reveal more than any single event can.

Webhook Example - Anomaly Detection


Scenario #3 – Compliance Monitoring

Cloud and governance don’t have to be at odds with each other – and in fact, these two ideas go hand-and-hand when it comes to IT as a service. CenturyLink Cloud already provides customers with many ways to do this today through sophisticated account management capabilities. But we often get customers requesting a “corner case” scenario – like preventing a certain user from being added to an account, or making sure that database servers aren’t given a public IP address. Webhooks are a way for us to programmatically empower customers to support unique scenarios, in self-service fashion. Via Webhooks, users compare events to previous ones using a data repository. This way, customers can immediately find out if a server was changed inappropriately, a user was added to an account, or the contact information was changed. If an out-of-compliance change is made, the customer can respond almost instantly!

Webhook Example - Compliance Monitoring

Getting Started

It’s very simple to configure Webhooks in the CenturyLink Cloud cloud. Simply visit the API section of the Control Portal and choose Webhooks. Here, users can browse the list of available Webhooks, then specify the “target” URL to receive a JSON-encoded message. Each Webhook is configured with an HTTPS URL, and includes an optional capability to send events that occur within sub-accounts.

Webhook configuration

For more details on how to create a Webhook listener service, take a look at our Webhook FAQ article in the Knowledge Base. This is an innovative and exciting capability for the platform and we can’t wait to see how customers use it to create more responsive systems and processes!