Periodically, we turn over control of the CenturyLink Cloud® blog to members of our certified technology Ecosystem to share how they leverage our platform to enable customer success. This week’s guest author from the Cloud Marketplace Provider Program is Mike Kane, Sr. Product Marketing Manager, for Dyn.

We’ve all done it at one time or another. You know… drawing a fuzzy arrow between two system components without really knowing exactly how the data is going to get from point A to point B. Almost every reference architecture scribbled on a white board has at least one such cloudy arrow. If the information has to travel between customers and users, as well as cloud and data center assets, typically the path is usually not well understood. Yet these paths can have as much impact on service performance as anything else. The situation requires deeper examination.

The chances are, unless you’re specialized in network operations, you may not be completely aware of the nuances and challenges involved in moving data and procedure calls on the Internet. It’s time to get on it though. As your organization transitions from on-premises infrastructure to cloud-based and Hybrid architectures, you will likely find yourself relying on the Internet for at least some of your network hops. The Internet, as we know, is not always a friendly environment in terms of traffic.

It isn't exactly a news flash that the Internet is big and growing. A look at some current stats might raise your eyebrows and cause a little anxiety about how you’re going to leverage hybrid architectures to be responsive to performance challenges. How can you use Hybrid Cloud approaches to create a more resilient architecture when you’re sharing the network with about 3.3 billion users and 10 billion devices? How can you ensure good performance when you’re squeezing your messages in with the roughly 150 petabytes of data that traverses on the Internet every month, with millions of routing possibilities?

The sketchy arrow we draw on the whiteboard reflects the fact that we are generally uncertain about how to measure and analyze Internet traffic performance. We have an incomplete view of Internet traffic and lack control over how that traffic is managed. We may also not have visibility into price vs. performance and scale for Internet connections.

Consider the following example. Let’s say your primary data center is located in Phoenix. For business continuity purposes, you maintain a backup instance in Denver. What happens if the Internet path between the two sites breaks down? There are alternative routes, of course, but they may not be suitable for your needs. A slowdown could hurt your business by causing a poor user experience. Wouldn’t it be better if you could foresee connectivity and Internet performance problems before they affected your systems? That’s what Dyn and CenturyLink Cloud can do for you.

Dyn on CenturyLink Cloud

Dyn is a cloud-based Internet Performance Management company that gives you clarity and control, enabling you to harness the Internet to meet your business requirements. Dyn helps you monitor, control, and optimize online infrastructure for an exceptional end-user experience. When paired with CenturyLink Cloud, Dyn enables traffic steering to take full advantage of CenturyLink's hybrid services linking data centers to cloud assets such as content delivery networks, hosting, Cloud, and SaaS providers.

To best support CenturyLink Cloud, Dyn offers an Internet Performance Management (IPM) platform based on a world-class DNS network with distinctive, objective intelligence to give you insights into Internet conditions. Dyn dynamically routes traffic in real time, selecting the best route based on a daily analysis of 150 billion data points. Dyn IPM can deliver your traffic faster, safer, and more reliably than almost any other alternative.

How would Dyn affect the Phoenix to Denver failover scenario? Working with large customers, the Dyn IPM has been able to ensure the fastest and lowest cost path between locations. In one case, Dyn was able to make key web pages load as much as 30% faster, while lowering CDN costs by up to 80%.

When paired with CenturyLink Cloud's, Colocation and Hybrid Cloud offerings, Dyn offers you end-to-end performance capability. CenturyLink provides a high-performing, secure, and redundant infrastructure choice. Dyn keeps the traffic moving reliably between your infrastructure elements, contributing to the realization of your desired business outcomes while simultaneously facilitating business continuity and resiliency.

To learn more about the CenturyLink Cloud and Dyn offerings, please contact us for a free assessment of your Internet traffic needs or visit our website.

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