IT managers know that speed is the number 1 usability factor for internal apps.  For customers, who use systems and sites run by IT, speed is crucial to maximizing online engagement, and ultimately, conversion and revenue.

This situation is just another reason why the IT-as-a-Service movement is gaining steam.  IT is transitioning from a cost center to a business enabler.  And the two common scenarios mentioned above illustrate where IT and the business have a shared objective around performance.

Many of the elements that have caused latency in the past are disappearing, thanks to cloud computing.  Bandwidth, security, and server performance are no longer the primary obstacles to delivering a snappy online experience.  Issues that arise today are usually the result of the application itself.  Properly diagnosing these root causes has given rise to a new class of products, Application Performance Management (APM).

Join CenturyLink Cloud and New Relic for an online webinar on January 24 to hear us review the challenges that enterprises commonly face with application performance, and some common strategies you can investigate and put into place.