Periodically, we turn over control of the CenturyLink Cloud blog to members of our certified technology ecosystem to share how they leverage our platform to enable customer success. This week’s guest author from the Cloud Marketplace Provider Program is Ian Masters, Vice President, Cloud & Strategic Alliances at Vision Solutions

Vision SolutionsThe Cloud DR market is finally maturing. I believe this is confirmed by the release of the first Gartner Magic Quadrant (GMQ) for Disaster Recovery as a Service (DRaaS). According to the report, the Gartner estimates the size of the DRaaS market to be approximately $1.3 billion, with a related compound annual growth rate of approximately 30%. Impressive, to say the least. Interestingly, the Gartner also states that, “DRaaS vendors initially provided VM recovery primarily for VMware. However, given the rapid growth of other VM types, such as Microsoft Hyper-V, Citrix Xen, Linux-centric KVM, and Oracle VM (OVM), service instances are becoming increasingly heterogeneous.

Unified Solutions Suite

Additionally, the GMQ reports "there is an ever-increasing customer demand for more integrated support of hybrid recovery configurations – that is, recovery configurations containing both virtual and physical servers." Due to this development, it’s easy to see why Service Providers are having to use such a wide array of tools in order to deliver their services. This doesn’t have to be the case. A single solution, Double-Take, is designed to work across any physical, virtual, or Cloud based workload, while providing protection both in and out of the Cloud to significantly reduce complexity. One solution, one technology, one vendor to cover all of your potential clients and help reduce internal costs for support, management and maintenance. Coupled with the fact that clients are typically looking for more managed service offerings, the opportunity to increase monthly recurring revenues and enjoy greater margins is huge.

Empower IT Infrastructure Evolution

While early adopters appear to have been small organizations that lacked secondary data centers and skilled staff to implement and manage a DR plan, Gartner states that "improved DRaaS maturity, greater provider choice, and lower monthly service costs have broadened the appeal of DRaaS across organizations of all sizes, dispelling the myth that the DRaaS sweet spot is limited to small businesses." View the full Magic Quadrant report. It should also be noted that existing Service Providers also point out that the opportunity is not limited to specific verticals, but rather any business where user access to applications and data has a direct impact on business performance.

Workload Protection

Nearly half or 6 out of the 14 providers who made the GMQ are partnered with Vision Solutions and use Double-Take to deliver one of their DRaaS offerings. So why procrastinate? The DRaaS market is exploding. In order to capture a fair share of this market for yourself, start by choosing the right technology partner. Think about your target market, the needs they may have, and the requirements you have when selecting a vendor partner. Take the time to consider which technology gives you the largest addressable market, has maturity in its technology, understands the high availability and disaster recovery space, and, of course, which partner can help you reduce your internal costs, while increasing your margin.

Vision Solutions and CenturyLink

Vision Solutions has integrated their technology with the CenturyLink Cloud platform. Our technology helps CenturyLink Cloud customers address the business challenge of adopting cloud-based disaster recovery strategies and perform near-zero downtime migrations without risk across platforms on any combination of physical, virtual, or cloud servers.

Find out how easy it is to get started using the partner technology on CenturyLink Cloud. Vision Solutions' Double-Take is now available through the Control Portal as a CenturyLink Cloud Blueprint. You can have a functioning VM with Double-Take installed and start creating jobs for high availability, DR, or migration in no time.